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Isis on iRadioPhilly Changes to Iris to Avoid Terror Association
 
  by: iradiotom - Philadelphia, PA
started: 01/16/16 12:56 pm | updated: 01/16/16 12:56 pm
 
What a difference one letter makes! iRadioPhilly has changed the name of our Pop/Hits radio station "Isis" to "Iris" to avoid negative perceptions associated with the terrorist group, ISIS.

When iRadioPhilly launched the Isis station in 2010, the female focused station was named for the Egyptian Goddess, Isis, worshiped as the ideal mother and wife. However in the last few years the terror group ISIS has captured headlines, prompting iRadioPhilly to make the change.

Listen to iradiophilly's Iris for Pop Hits
Listen Live! Iris - Pop Hits

In keeping with the goddess namesake concept, iRadioPhilly has selected the Greek Goddess, Iris for the new radio station name. In Greek mythology, Iris is the personification of the rainbow and links the gods to humanity. In polling listeners, iRadioPhilly found the name Iris to be associated with many positive images, and most importantly had nothing to do with terror. Iris is known as an attractive name for a girl. In fact, one of the most popular songs on the station is "Iris" by Goo Goo Dolls. Iris is also associated with the colorful part of the human eye surrounding the pupil. The Iris flower is a colorful plant that also takes its name from the Greek word for "rainbow" and the goddess.

After collecting feedback from listeners on social media and market surveys iRadioPhilly recognized it had to change the brand. iRadioPhilly is confident listeners will agree that "Iris" is a suitable new name for our radio station that feature the likes of Adele, Kelly Clarkson, Katy Perry and Nickelback.

 
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Welcome to iradiophilly! Philadelphia's Internet Radio Community

Welcome! Start listening now for FREE!  The music is always on, so choose a radio station and click to listen. You can find fun Events around Philly and you can list yours on our Events page FREE.  We will also promote cool Philly shows, events and fundraisers on the air FREE. There are also great opportunities to become a sponsor or advertise. iRadioPhilly supports the Philadelphia music and arts scene. If you are a local musician or performer, send us your stuff.  We will play it on our BYO radio station, Philadelphia's Local Stage. We're designing the radio stations and iradiophilly to reflect Philadelphia's music tastes, so we'll want your input. We're glad you're here. Invite your friends.

 
   
   
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