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Campbell Soup Plans to Add Salt
 
  by: iradiotom - Philadelphia, PA
started: 07/13/11 2:00 pm | updated: 07/13/11 2:00 pm
 
The incoming chief executive of Camden's Campbell's Soup company Denise Morrison has a plan to revive sales - more salt! In recent years, the soup maker has reduced salt and sodium for health benefits. But the new CEO wants to refocus on soup that tastes good. Campbell's plans to update 46 soup recipes and introduce a few new ones. And they plan to add a new crustless sandwich bread in the shape of a fish, modeled after their popular Pepperidge Farm Goldfish crackers. Campbell's hopes to increase its market share among young adult children of its core customers, baby-boomers with more comfort foods that taste good.

 
 
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